POA - 360° brand identity



INFORMATIONS

    POA is an autonomous plant pot connected to its user's smartphone. This 360º communication project is a 100% original conceptual creation for my study license exam on jury presentation.


    DEADLINE
    YEAR
    LINK
-> 7 WEEKS
-> 2022
-> THE COMPLETE FILE











PROJECT PRESENTATION PROJET

    A project presentation video that presents the ideation, concept and creation of the brand through a problem. The presentation video lasts ten minutes. Go get some popcorn and make yourself comfortable.


    SKILLS USED
    SOFTWARE(S)
-> VIDEO EDITING
-> PHOTOSHOP








3D MODELING

    Detailed design of the smart wifi-connected pot. It has a water tank and an internal rotating plate to gauge the sunshine of the plant. A hot steam humidity diffuser is present on top of the skin to maintain a constant percentage of humidity in the room.


    SKILLS USED
    SOFTWARE(S)
-> 3D DESIGN
-> CINEMA 4D












SOCIAL NETWORKS

    Communication on POA's social networks highlights the design via a short video teaser. It’s accompanied by a link to the website in order to generate traffic.


    SKILLS USED
    SOFTWARE(S)
-> MOCKUP; VIDEO & MOTION EDITING
-> AFTER EFFECT; PHOTOSHOP












INSTAGRAM

    Communication on POA's Instagram social network is more special. Indeed, a contest with a dedicated instagram filter allows users to be the author of a fruitful communication. It also allows us to introduce our brand and our products effectively to the market.


    SKILLS USED
    SOFTWARE(S)
-> MOCKUP & FILTER MAKING
-> PHOTOSHOP












PRINT & PACKAGING

     The posters will be placed in fronts of household appliances and florists as well in waiting areas (the metro for example). The packaging takes up premium codes with the logo pattern in varnished printing and a metallic finish latch.

    SKILLS USED
    SOFTWARE(S)
-> 3D DESIGN; LAYOUT; PACKAGING
-> CINEMA 4D; INDESIGN; PHOTOSHOP










POS ADVERTISING

    For in-store presentation, the connected pot has a demonstration stand. The application, which is available to the customer, is integrated into the structure. Storage is provided to accommodate two products.

    SKILLS USED
    SOFTWARE(S)
-> 3D DESIGN; LAYOUT; MOCKUP
-> CINEMA 4D; INDESIGN; PHOTOSHOP







ADDITIONAL PRODUCTS

    POA are sold in two pack choices. The Premium POA Pack includes derivative products such as a funnel for the pot and a starter kit with a plant seed of your choice among three proposals.

    SKILLS USED
    SOFTWARE(S)
-> 3D DESIGN; MOCKUP; LAYOUT
-> ILLUSTRATOR; PHOTOSHOP; INDESIGN










UI DESIGN

    The web part retains this premium aesthetics and is based on angular calls to action. The colors of the graphic charter are kept.

    SKILLS USED
    SOFTWARE(S)
-> WEBDESIGN; UI DESIGN
-> ADOBE XD









WEBSITE RESPONSIVE

    The purchase of the pot can be done on the poa.com site. Technical details are specified there. The website is mobile responsive with a purchase tunnel.

    SKILLS USED
    SOFTWARE(S)
-> UX DESIGN; PHOTO CONTENT
-> ADOBE XD; PHOTOSHOP











APP DESIGN

    The application is dedicated to the control of the pot and allows to follow its actions. It is possible to connect it to the user's home automation and can even be connected to other POA pots if he has several. The application is simple and intuitive, the user is guided step by step during his first use.

    SKILLS USED
    SOFTWARE(S)
-> APP DESIGN; UI & UX DESIGN
-> ADOBE XD