POA - 360° brand identity

︎ poa.com

INFORMATIONS

POA is an autonomous plant pot connected to its user's smartphone. This 360º communication project is a 100% original conceptual creation for my study license exam on jury presentation.

DEADLINE
YEAR
LINK

-> 7 WEEKS
-> 2022
-> THE COMPLETE FILE

PROJECT PRESENTATION PROJET

A project presentation video that presents the ideation, concept and creation of the brand through a problem. The presentation video lasts ten minutes. Go get some popcorn and make yourself comfortable.

SKILLS USED
SOFTWARE(S)

-> VIDEO EDITING
-> PHOTOSHOP

3D MODELING

Detailed design of the smart wifi-connected pot. It has a water tank and an internal rotating plate to gauge the sunshine of the plant. A hot steam humidity diffuser is present on top of the skin to maintain a constant percentage of humidity in the room.

SKILLS USED
SOFTWARE(S)

-> 3D DESIGN
-> CINEMA 4D

SOCIAL NETWORKS

Communication on POA's social networks highlights the design via a short video teaser. It’s accompanied by a link to the website in order to generate traffic.

SKILLS USED
SOFTWARE(S)

-> MOCKUP; VIDEO & MOTION EDITING
-> AFTER EFFECT; PHOTOSHOP

INSTAGRAM

Communication on POA's Instagram social network is more special. Indeed, a contest with a dedicated instagram filter allows users to be the author of a fruitful communication. It also allows us to introduce our brand and our products effectively to the market.

SKILLS USED
SOFTWARE(S)

-> MOCKUP & FILTER MAKING
-> PHOTOSHOP

PRINT & PACKAGING

The posters will be placed in fronts of household appliances and florists as well in waiting areas (the metro for example). The packaging takes up premium codes with the logo pattern in varnished printing and a metallic finish latch.

SKILLS USED
SOFTWARE(S)

-> 3D DESIGN; LAYOUT; PACKAGING
-> CINEMA 4D; INDESIGN; PHOTOSHOP

POS ADVERTISING

For in-store presentation, the connected pot has a demonstration stand. The application, which is available to the customer, is integrated into the structure. Storage is provided to accommodate two products.

SKILLS USED
SOFTWARE(S)

-> 3D DESIGN; LAYOUT; MOCKUP
-> CINEMA 4D; INDESIGN; PHOTOSHOP

ADDITIONAL PRODUCTS

POA are sold in two pack choices. The Premium POA Pack includes derivative products such as a funnel for the pot and a starter kit with a plant seed of your choice among three proposals.

SKILLS USED
SOFTWARE(S)

-> 3D DESIGN; MOCKUP; LAYOUT
-> ILLUSTRATOR; PHOTOSHOP; INDESIGN

UI DESIGN

The web part retains this premium aesthetics and is based on angular calls to action. The colors of the graphic charter are kept.

SKILLS USED
SOFTWARE(S)

-> WEBDESIGN; UI DESIGN
-> ADOBE XD

WEBSITE RESPONSIVE

The purchase of the pot can be done on the poa.com site. Technical details are specified there. The website is mobile responsive with a purchase tunnel.

SKILLS USED
SOFTWARE(S)

-> UX DESIGN; PHOTO CONTENT
-> ADOBE XD; PHOTOSHOP

APP DESIGN

The application is dedicated to the control of the pot and allows to follow its actions. It is possible to connect it to the user's home automation and can even be connected to other POA pots if he has several. The application is simple and intuitive, the user is guided step by step during his first use.

SKILLS USED
SOFTWARE(S)

-> APP DESIGN; UI & UX DESIGN
-> ADOBE XD