FITLENS by ACUVUE - 360° brand identity
INFORMATIONS
“Fitlens by Acuvue is a connected contact lens for athletes that adapts to their respective activity. This common project is a realization of 360º communication”
DEADLINE
TEAM
YEAR
TEAM
YEAR
-> 4 WEEKS
-> MAXIME PINSON; PIERRE OLIVIER; DAVY RABOTIN; PAUL SCHNEIDER; ROQUIGNY THOMAS
-> 2021
-> MAXIME PINSON; PIERRE OLIVIER; DAVY RABOTIN; PAUL SCHNEIDER; ROQUIGNY THOMAS
-> 2021
“The posters are minimalist and refined like a premium product. The color spectrum, used for the different supports, constitutes a strong brand visual in harmony with the product.”
SKILLS USED
SOFTWARE(S)
SOFTWARE(S)
-> PHOTO EDITING; ILLUSTRATION & LAYOUT
-> PHOTOSHOP; ILLUSTRATOR; INDESIGN
-> PHOTOSHOP; ILLUSTRATOR; INDESIGN
MOTION DESIGN
“A teaser video of the connected Fitlens shows the adaptation of the lens according to the activity practiced.”
SKILLS USED
SOFTWARE(S)
SOFTWARE(S)
-> VIDEO EDITING
-> AFTER EFFECT
-> AFTER EFFECT
WEBSITE & APP
“The website presents the functions of the product as well as the advantages of wearing this lens during sports activities. Access to a purchase request is available via the website only in specialized centers; a map makes it possible to locate them.
The app makes it possible to follow the current activity and to propose significant improvements thanks to the data recorded on the previous sessions carried out by the user.”
SKILLS USED
SOFTWARE(S)
SOFTWARE(S)
-> UI & UX DESIGN; WEBDESIG
-> PHOTOSHOP; ADOBE XD; ILLUSTRATOR
-> PHOTOSHOP; ADOBE XD; ILLUSTRATOR
