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DE CECCO - Rebranding




INFORMATIONS

    Rebranding of the Italian pasta brand De Cecco for a new trendy visual identity and attracted new customers. It will also give rise to a series of three new pasta recipes.

    DEADLINE
    YEAR
    COMPLETE FILE












LOGO & IDENTITY

    The logo has been modified while retaining the characteristics and elements of the previous one. It then represents the ears of wheat and the country girl in a more stylized and refined way. In addition, the blue gradient of the old logo gives way to a midnight blue which allows better reading and visibility of the logo.

    SKILLS USED
    SOFTWARE(S)
-> LOGOTYPE
-> ILLUSTRATOR











PACKAGING

    The new containers must comply with the upcoming ecological standards in force and the packaging applies them. The inks are made from biodegradable and non-harmful materials. Cardboard and plastic are recyclable. The labels feature an aesthetic and refined layout which suits the new branding of the brand, reaching out to a more concerned and young clientele.



    SKILLS USED
    SOFTWARE(S) USED
-> PACKAGING & LAYOUT
-> INDESIGN & ILLUSTRATOR








PRINT POSTERS

    The posters present the brand's new product ranges with a presentation through packaging. Here, the product is highlighted with the unprocessed ingredients on the sides of the packaging. A “Z” reading is structured on the print to assimilate the information, ending with the brand's new logo.


    SKILLS USED
    SOFTWARE(S) USED
-> PHOTO EDITING & LAYOUT
-> PHOTOSHOP & INDESIGN







PRINT PROMOTION

    The promotional prints are more neutral but retain the same principle of highlighting the product through the packaging so that the customer can find their way more easily on the shelves looking for them.


    SKILLS USED
    SOFTWARE(S) USED
-> LAYOUT
-> INDESIGN










WEBSITE

    The e-commerce website takes up the visual identity of the De Cecco rebranding and preserves its history and values. The web design is based on 3 main colors blue, off-white and the brand's emblematic yellow.


    LINK
    SKILLS USED
    SOFTWARE(S) USED
-> THE WEBSITE
-> UX/UI & WEBDESIGN
-> ADOBE XD & PHOTOSHOP









WEBSITE RESPONSIVE

    The application uses web design codes adapted to the mobile format. We therefore find the possibility of purchase but also a recipe page with the brand's pasta.


    LINK
    SKILLS USED
    SOFTWARE(S) USED
-> THE WEBSITE
-> UX/UI & WEBDESIGN
-> ADOBE XD & PHOTOSHOP



#eyes #eyes

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