Atelier de Travail à Façon - Branding
INFORMATIONS
Rebranding of a visual identity for a ready-to-wear haute couture workshop.
Preservation of the acronym ATF of the workshop name.
DEADLINE
YEAR
YEAR
-> 2 WEEKS
-> 2023
-> 2023
NEW LOGO & DECLINATION
A typographic logo worked in the image of the textile creations of the workshop: luxury and premium.
A logo that is distinguished by its upstrokes and downstrokes that combines character identity and a refined image.
SKILLS USED
SOFTWARE(S)
SOFTWARE(S)
-> VECTOR ILLUSTRATION
-> ILLUSTRATOR
-> ILLUSTRATOR
Conductive wire line (A bar) for Z reading.
Evokes the fold of the markers made by the textile cutter on the prototypes.
The cut corresponds to the first phase of the tailoring process.
Evokes the fold of the markers made by the textile cutter on the prototypes.
The cut corresponds to the first phase of the tailoring process.
Stylization of two sewing machine presser feet in horizontal symmetry between the crosspiece and the shaft of the T and the F.
These presser feet evoke the phase of assembling the parts, the phase that follows the cut (1).
These presser feet evoke the phase of assembling the parts, the phase that follows the cut (1).
Date of creation of the company with two sewing needles with open eyes, a symbol of handmade craftsmanship and the workshop's know-how.
This element adds the logo and evokes the final phase of quality control.
This element adds the logo and evokes the final phase of quality control.
Production of documents in monochrome for business cards, invoices and the pricing grid for workshop alterations.
SKILLS USED
SOFTWARE(S)
SOFTWARE(S)
-> LAYOUT
-> INDESIGN
-> INDESIGN
IMAGE EDITING
For photo presentations with logo, the images are modified with the workshop's yellow colorimetry with a woven image grain that evokes a fabric mesh.
SKILLS USED
SOFTWARE(S)
SOFTWARE(S)
-> IMAGE EDITING
-> PHOTOSHOP
-> PHOTOSHOP
Use the notorious colorimetric characteristic yellow color of the workshop facade as an integral part of the graphic charter of the website.
SKILLS USED
SOFTWARE(S)
SOFTWARE(S)
-> WEBDESIGN
-> XD ADOBE & CARGO.SITE
-> XD ADOBE & CARGO.SITE
STORE FRONT
Signage and banner front store redesign with the new visual identity.
INTERVIEW
Two presentation videos for fashion professionals and for external customers.
These interviews are intended for the ATF workshop website.
The interview is interchanged between CSP shots (Close Size Plan) of the manager presenting the services as well as illustration shots, filmed at the workshop and with videostock.
SKILLS USED
SOFTWARE(S)
SOFTWARE(S)
-> VIDEO EDITING & MOTION DESIGN
-> PREMIERE PRO & AFTER EFFECT
-> PREMIERE PRO & AFTER EFFECT
