ARRÊTONS LES VIOLENCES - PRINT & DIGITAL
Marital and domestic violence is a common problem in Europe, affecting around 10 million people every year; up to 1 in 4 women are victims of domestic violence.
The subject of this institutional communication campaign for a great national cause will be focused on domestic violence against women. The campaign will be accessible on 2 axes: PREVENTION and AWARENESS.
DEADLINE
SKILLS USED
SOFTWARE(S)
YEAR
SKILLS USED
SOFTWARE(S)
YEAR
-> 3 WEEKS
-> PRINT & APP DESIGN
-> INDESIGN; PHOTOSHOP; ADOBE XD
-> 2022
-> PRINT & APP DESIGN
-> INDESIGN; PHOTOSHOP; ADOBE XD
-> 2022
INFORMATIONS
The theme of Valentine's Day is the element that contrasts with domestic violence and brings a shock of opposition.
“Roses are red, violets are blue, sugar is sweet and so are you”
It’s a real bibliographic and iconic reference of the cliché used during Valentine's Day. From its author Joseph Ritson, also author of the legend of Robin Hood, it was written in 1784 for nursery rhymes. It was also taken up by Victor Hugo in Les Misérables through the character of Fantine who sings the nursery rhyme by Joseph Ritson.
DESCRIPTION
AWARENESS = Presence of marks of blows and wounds. Coquard, open nose and other delicate details. Blue color accentuation.
PREVENTION = Red roses that represent love and passion. A bloody passion with the association of violence on their faces.
INFORMATIONS
The subject of this institutional communication campaign for a great national cause will be focused on domestic violence against women. The campaign will be accessible on 2 axes: PREVENTION and AWARENESS.
APP DESIGN
The application is dedicated to the victim who installs it on his phone. It makes it possible to become aware of this violence and to react thanks to a help center 24h/24h by chat.
For dangerous situations where the spouse is spying on the victim's phone, it’s possible to hide the application on his phone with the switch button which temporarily replaces the Helper app with a mobile game simulation.
